The Retention Economics Nobody Talks About
Increasing customer retention by just 5% increases profits by 25-95%. Yet most businesses spend 80% of their marketing budget on acquisition and almost nothing on retention.
The Onboarding Window
The first 90 days determine whether customers stay for years or churn. Best-in-class onboarding ensures customers reach their first "aha moment" as quickly as possible.
Proactive Communication
The most common reason customers churn is feeling ignored. Reach out before there's a problem — don't wait for customers to complain.
