Phase 1: Validate Before You Scale (0–$10K)
Generate your first $10,000 in revenue using as few resources as possible. Do things that don't scale — manual outreach, personal demos. This forces you to understand your customers and refine your offer.
Phase 2: Double Down on What Works ($10K–$100K)
Find the one channel and offer that produced your customers most efficiently. Resist diversification. Most businesses that stall at this stage spread themselves too thin.
Phase 3: Build Systems ($100K–$500K)
Remove yourself from everything that can be systematised. Document every process, hire for bottlenecks, and invest in automation.