LinkedIn: The B2B Powerhouse
LinkedIn posts by individual executives consistently outperform company page content by 3-7x. The algorithm heavily favours authentic personal content over corporate messaging.
The Dark Funnel
Most B2B buying research happens in private Slack communities, LinkedIn DMs, and word-of-mouth conversations. Your content should be specific enough that people save and share it privately.
Measuring B2B Social ROI
Track pipeline influenced by social, inbound demo requests, and newsletter subscribers — not followers and likes.
