Why Email Still Dominates

Unlike social media — where reach is at the mercy of algorithms — your email list is an owned asset that generates returns indefinitely.

Subject Lines: The Only Thing That Matters First

Your average subscriber decides whether to open your email in 2-3 seconds based purely on the subject line. The highest-performing ones are specific, create curiosity, or promise a clear and compelling benefit.

List Hygiene and Deliverability

A list of 5,000 engaged subscribers is worth more than 50,000 unengaged ones. Clean your list quarterly and remove non-openers after 90 days.